Below are photos of how to measure both flat garments and your body. Always measure around the fullest part of your bust, the narrowest part of your waist, and the fullest part of your hips/bottom.
When measuring your body, do so wearing whatever good bra you would normally wear (if you wear one) and slim fitting garments, or better yet, just undergarments. Pull the tape or string snug and make sure the tape is parallel to the ground all the way around your widest or narrowest parts, depending on the measurement.
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